WT—GRP · EST. 2005 ST. AUGUSTINE, FL
29.9511°N 81.3124°W PRINCIPAL-LED PLATFORM
WilwaTree Group

Investment,
Development &
Operations Across
High-Conviction
Markets

A principal-led platform that acquires, repositions, develops, and operates real estate across hospitality, residential, and commercial contexts where conviction and value creation align.

Portfolio Value
$0M+
Transactions
0+
Principal-Led
0 Yrs
Core Markets
0
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WT — 001
Thesis
Established 2005
Principal Capital
Operator-Led
Conviction-Driven

We invest where conviction is informed by proximity, not consensus.

WilwaTree Group operates at the intersection of development capability and investment judgment. We focus where institutional capital has yet to calibrate to on-the-ground realities — acquiring distressed and underperforming assets, repositioning them through hands-on execution, and creating value that others were unable or unwilling to unlock.

From flagged hospitality conversions to luxury land assemblages to ground-up mega-hotel development, every transaction is principal-led, operator-informed, and conviction-driven.i

Founded
2005 · First transaction in Midwest hospitality
Headquarters
St. Augustine, Florida
Focus
Hospitality · Luxury Residential · Multifamily · Commercial

Sectors

WT — Focus Areas
300+ KEYS · HILTON · IHG · MARRIOTT · $120M+
Hospitality · Primary Sector

Hospitality Acquisition, Repositioning & Operations

Our core discipline. We acquire distressed hospitality assets, execute full renovations and brand conversions, and operate them to market-leading performance across Hilton, IHG, and Marriott.

Transactions15+
Total value$120M+
Keys managed800+
BrandsHilton · IHG · Marriott
Luxury Residential & Land

Luxury Development & Land Assembly

Ultra-luxury residential concepts, land assemblage, and estate-grade development in high-barrier coastal markets.

33+ Acres Assembled$40M+ Portfolio8× Appreciation
Multifamily & Commercial

Multifamily, Commercial & Industrial

Stabilization, renovation, and value-add across multifamily, light commercial, and industrial assets.

$25M+ Total ValueNortheast Florida
WT — Corridors

Where Conviction
Meets Proximity

We operate nationally with deep specialization in the Southeast. Every market anchored by principal-level presence and informational advantage.

A1A Coastal · NE FloridaHQ
Coastal Georgia · Jekyll / SavannahExited
Central Florida · I-4 CorridorActive
Midwest · Indiana / OhioHistoric
South Asia · Strategic Dev.Active
INDIANA / OHIO GEORGIA FLORIDA I-4 Midwest Savannah / Jekyll NE Florida St. Augustine HQ Central FL ≈ 200 MI N 36°N 26°N WT-GEO · ACTIVE AND HISTORIC MARKETS · US OPERATIONS

Selected Work

10 portfolios · $200M+ total value
01A1A Coastal Hospitality PortfolioHospitalityNE Florida2017–Active
02Coastal Savannah PortfolioHospitalityCoastal Georgia2012–17Exited
03St. Augustine Luxury Land & ResidencesLuxury Res.St. Augustine2021–Active
04South Asia Convention HotelHospitalitySouth Asia2024–Dev.
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